I'm interested though: For those who don't like the look of the 700, is it:
a) the body shape the natural wood coming through the lacquer
c) the neck/headstock
d) the lack of a pick-guard
e) the "weird" look of having no pickups.
f) all of the above
The lack of pickups is probably the biggest thing for me. The body shape would probably be the second. It looks very derivative of PRS guitars to me (the cutaway is the thing), and I just have a lot of negative associations with PRS in general. The other things aren't issues.
I actually have grown quite fond of my JTV69. The shape of the headstock doesn't bother me as much as the graphics, but that's a minor quibble.