Firehawk 1500 FRFR Full Frequency Flat Response Guitar Amp
What is FRFR? The world is getting speedier and speedier, and folks always seem to be looking at ways of speeding things up even more. From “touch to pay” credit card systems to dry...

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The Science and Magic Behind Variax Emulations
Variax® technology is often misunderstood. One of the reasons that it is so effective at recreating the sounds of other instruments lies in the fact that it is NOT a MIDI guitar. MIDI...

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Setting up a Reggae Stompbox
It’s almost impossible to not use the words “classic,” “clean” and “vintage” when talking about Reggae tones.  While these descriptions from the early days of reggae, rock and blues might be golden,...

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7 Essential Steps to Creating Your First Cover Band Marketing Plan - Part 1
It was Theodore Roosevelt that said “if you build it, they will come.” Now I'm not one to tell the 26th President of the USA whether he was right or wrong about that. But the world was a very...

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7 Essential Steps to Creating Your First Cover Band Marketing Plan - Part 2

1. Be Clear About Who Your Audience Is & What It Wants

Intuitively, we think that by trying to appeal to as many people as possible we'll get more bookings. In reality, the...

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7 Essential Steps to Creating Your First Cover Band Marketing Plan - Part 5

7. Create an Amazing Experience for Your Client (So They Can't Wait to Tell the World About You)

It’s important to understand that your client is taken on a journey when they book you. If you...

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7 Essential Steps to Creating Your First Cover Band Marketing Plan - Part 3

3. Produce Up to 7 Audio Tracks That Best Represent What You Do

Choose your tracks carefully as they communicate to your prospective client the breadth of repertoire you can perform. Even a...

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7 Essential Steps to Creating Your First Cover Band Marketing Plan - Part 4

5. Create a Promo Showreel That's an Advert For Your Band

This could be first on the list, as over the last three to five years video has become one of the key components in any cover band’s...

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How to Record a Guitar Cover
In the modern world of social networking, smartphones and tablets, the process of recording a guitar cover has become a high-tech art form. Social media outlets such as YouTube have enabled many...

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Adjusting Your Setup from a Live Gig to a Recording Studio
As guitar players, we’re so obsessed with creating the best live tone possible that we easily forget about our studio setup. Sure, while our favorite amps, cabs and pedals might make for a killer tone...

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