7 Essential Steps to Creating Your First Cover Band Marketing Plan - Part 4
5. Create a Promo Showreel That's an Advert For Your Band
This could be first on the list, as over the last three to five years video has become one of the key components in any cover band’s marketing arsenal.
The cost to produce top-notch video has come down massively in the last few years. That represents an amazing opportunity for you to use the medium to your advantage.
The majority of cover bands are lazy. They use video to just show what they do with straight performance footage. This is so BORING. We can do 10 times better than that.
Start to think about and see your promo video as an advert for your band. It’s the most powerful sales tool you'll have. You've got under three minutes to either impress your prospect or turn them off you. Make the time count.
There are so many ways to achieve this, for example:
• Include a max of five songs that clearly show the breadth of your repertoire.
• Answer FAQs using 'talking heads' cut into the footage.
• Use screen annotations to communicate messages, including songs/genres you perform and testimonial quotes you've received.
The possibilities are endless.
6. Start Generating Quality Enquiries From People That Want to Book You
If you've done the work in steps 1 to 5, then you're ahead of the majority of other cover bands.
So now you just need to sit, cross your fingers and wait for the phone to ring. Not a chance!!
This is the step where you really get to be creative with your marketing.
You must now hatch a plan to go and find your audience, bring them back to your website where you must do your very best to persuade them that you're the right band for their event.
But where are they and how do you find them?
Go back to step 1 where you created the avatar of your ideal client and formulated your ideas about who your audience or market is.
Start thinking about where they “hang out” online and offline.
What do they do before they book a band for their event?
Who are they most likely talking to as they plan their event?
Where would they go to find a band?
Think of these places as mini fish ponds of prospective clients.
Now you can go and start fishing for clients.
Some ideas to get you going:
• Online wedding directories, Google, Facebook etc.
• Offline local event venues, partnerships with other bands etc.
It's beyond the scope of this post to go into much more detail on this but I would suggest you take a serious look at using Google Adwords.
I've been using it for years and have generated literally thousands of enquiries for my bands from it. It is by far the most efficient advertising platform in history. It allows you the ability to target specific keywords and geographic locations that you decide on.
Yes it takes time to perfect, but give it the time and it will begin to behave like a vending machine of clients for you.
If you're serious about taking your cover band to the next level, then I strongly advise you look into Google Adwords.
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For five quick, no-cost strategies to increasing your cover band bookings, download our free guide at http://giggingsuccess.com/cbe
About the writer:
Brad Lazarus has been managing and marketing cover bands for 10 years. He is the founder of Gigging Success (http://giggingsuccess.com/) a blog and podcast dedicated to helping musicians in cover bands increase their bookings and multiply the income they receive from their band.