Before the 3.0 firmware, I was selling my Helix Rack. After the 3.0, I kept the Rack and also grabbed a HX Stomp.
Imho they perfectly know what to do to revamp the beast, and keep it in the market. The introduction of kind of granular approach (even if isn't a real granular algo), with glitches effects, shuffling loop, drift effects and a solid ambient reverb etc... means to me they are watching the entire market (not really only ODs, high gain, and rock stuff) and patching the Helix to keep it on this century. I don't remember anyone asking for those effects, they aren't really meanstream algos, but instead of just feeding the old userbase and the average Helix user, they did it - making the device ready for a even wider sound design palette (usually territory of Empress, Glou Glou, Chase Bliss etc.) . And this is why I kept my rack, and bought another HX device - instead jumping on a different brand.
Just to say, let them do their job. ;)