I found the story of Les Paul's log fascinating especially for Variax players or Line 6 fans in general. Here it is if you never heard of it. http://www.epiphone.com/News/Features/2017/The-Log-Heard-Round-the-World.aspx
He takes a 4x4 (honestly!) and builds a guitar with a spare neck at the Epi Factory. Crazy. But he learns "People listen with their eyes" so he bolts on Archtop halves. And people love what they may have only liked before. I know. Small sample size, but give the man some credit for innovation.
I've never gigged with a Variax, but I love the Archtop tones and variations that can be built. Do others find that "People listen with their eyes" when they gig with them? Would an audience buy the sound more if the picture matched what they're hearing? I'd have to guess, yes.
I've even thought, what if Variax had facades that you could just snap on a Variax "log"? It seems like another way to make money for Line 6, but what do I know? I'm no LP