This is how the logic works
They have invested in the design of the product and then they look to see what they can charge for it to get an ROI. There are many ways to do this but Line 6 hasn't worked out the right way in my opinion.
Typically in marketing, you have different strategies eg. Attracting new customers or retaining existing new customers
If you want to have market share then you use a low price offering to attract the most amount of people e.g. $99, $149 etc however internally they love their own product so much they think its worth $399 (which by the way is $400 and they kid themselves to think people see it as less)
Believing in your own product to that degree can really harm what you are trying to achieve.
I have a large range of plugins and you get to a point that they are only worth XX (if you are heavily invested in the product then they are worth more to you otherwise you will spend less)
with so many plugins I just don't need another one so the value of their plugin is diminished, would I like it, sure but not for $400
Now retaining the customer. this becomes harder, I mean you want to reward and look after customers that love your brand right. but you have to watch out for the people that work out the cheapest way to get what they want.
I personally have had 2 variaxes (still have one) A full Vetta 2 rig, two dt25s, one combo, a head and two speaker boxes, I had a dt50.. two big volume wise, original pod, hd500, in return I can pay $400 for their plugin
I don't see any strategy for retaining good customers, no return loyalty.
I find myself drifting further away from this brand as they don't look after existing customers unless they have jumped a specific set of hoops.
I didnt buy the hd500x and I am not buying their Helix Floor unit and I am not buying their plugin.
Great guitaring comes from the fingers and these systems are often a distraction from the real opportunity to play well.
I do like Line 6, I am not an ex bitter customer etc but until they start to recognise the amount of money I have spent with them they can shove their plugins up their rear end ;)
That is how you take a customer and lose them.