I was about to give up on this thing, I just did the factory reset by holding down the vol and tone button while turning the unit on, then resynched to ipad and finally yes i think it's working, i see the banks and I see the tone names vs empty!
By doing the factory reset, do i need to go redo the firmware update for 2.10 again or did it retain that?
FTLOSM's post in Amplifi 150 help on banks and presets & physical knob settings was marked as the answer