I agree... to a point. The younger crowd, early 20's and 30's should know this search strategy. They pretty much grew up with it. I'm in my mid 50's and only due to the fact that I was there at the beginning (when Al Gore invented the Internet) know it. That and a whole lot of Unix / Linux experience. Regular expressions etc... However, you are correct, their parents other family members may not be so savvy. By the same token, I can't imagine anyone in the target age group that would not be looking on their own and knowing what and how to look for it.
The real problem is, the powers that be I.E. the people who name the product don't think that way. They with the ad agencies try to come up with the most catchy term. They most definitely missed the boat on this.
You're right, if it is indeed the evolution of the Spider series, which I own a Spider Jam, Awesome amp! Which I'm looking to replace, it's dying. It should have a name relative to that series. Alas, ours is not to decide, just deal with it. lol
The real travesty here is, the only thing that pops to the top of ANY search engine anymore is either paid for or "stolen" by page rank bots. So sad, what the Internet was and is are two vastly different things.