Interesting to see an insider's view of their market positioning with this product.
Anyway, as many other potential buyers of the Helix, I was planning on buying an Axe FX or AX8. But now, I'll wait for the Helix to be more thoroughly reviewed for its tone and feel ("like the real thang" factor).
For me, the Helix has all the potential to beat the Axe FX on a certain wide market target that comprises people who want lots of things the Axe FX has, but don't want to pay the extra charge for things they will never use.
If it delivers the tone and feel, it will be the gear of the year.
Now, if Roland and Fractal aren't worried, maybe RMJ Music is.