My logic is this, for anyone who cares:
For me, it's an issue of practicality. I could afford a Kemper or an Ax FxII, but with how much money I'm making from gigs right now I could not afford to replace them - and we all know gigs are rough on gear.
That's what gear insurance is for.....
I pay less than £10 a month for £3000 worth of gear at the moment which includes full cover for when gigging (i.e. it's not just covered when at home or in lock up), in vehicle cover, £1million Public Liabillity insurance and £10,000 Personal Accident cover....
That sounds awesome, and I wasn't aware that gear insurance could be so cost effective - but that still doesn't eliminate the problem of a piece of gear dieing at a show or on a tour. I doubt even gear insurance could get me a new Kemper for a show tomorrow. I'm guessing by the lack of responses that this isn't a highly sought after idea, but it makes sense to me.