I am discovering rapidly this^^^^^
I was underwhelmed by the presets but last night started digging and dialing - bizarrely I plugged a fender Esquire in I'd picked up for my uncle and got one helluva tone after top and tailing the cabs with low/high cut, dialing down presence and actually - I really like the Who Watt amp btw. Problem is I've never played half the amps available and so the whole, modelled exactly thing starts to become troublesome if the real life amp needs a specific coaxing to get the tone, so the Helix needs the same treatment. I was hoping to get away from the rabbit hole thing having come from a VG99 - I've not touched a real amp for, well, for 20 years? (I know!).
Anyway, having been a bit luke warm with the Helix I'm rapidly coming round to it - and once I get to know it better it'll be a full blown affair for sure :-)