works both ways though... if you are not loyal to the people that BUY your products, they will go to a different manufacturer.. we are not talking about a huge task here... if they are developing other products, then they are sampling and developing /redeveloping sims for amps.. how hard is it to use that new info that you are already writing code fro and compile it for any of the other products?
the hard task is the research, the coding once you have the metrics is relatively simple in comparison.
as it stands now, their bread and butter customers are not feeling the love o9r the need to go out and buy the next big thing from them and why should they? it could be buggy, take years to Fix and never offer anything new. The whole EQ situation alone proves that