I just have to pile on and say that for me Sweetwater is always a pleasure to order from...their "sales engineers" in my dealings with them are always knowledgeable and every single time have given me a break on the prices. I like the way that you eventually get "assigned" your own sales engineer...I have built a great relationship with mine (Mark!) and consider him a friend. Their return policy is fantastic and no sales tax is great, and being in Ohio I almost always get what I order the very next day.
I have a couple of "friends" at the local GC 5 minutes down the street from me that are good to me, but the majority of the staff there are clueless and they have a lousy inventory unless you want an entry level Ibanez (or now Mitchell electrics!) or an over priced 2013 PRS that's been in the Platinum room for a few years. I'm "lucky" that I have 2 other GC's within @ 1/2-hour to 45 minutes from me, but they are even worse. I really only look at used gear at GC's anymore. I do like the way you can get used gear from other locations sent to your local GC and then accept it or return it right there.
The local Sam Ash is even worse...the only good thing about them is since their staff is even more clueless than GC, you can get TOP dollar selling them gear! I bought a used USA G&L guitar that I kept for about 6 months that I sold to Sam Ash and actually made $130 over what I paid for it! It's still hanging on the wall there a year later.
All 3 will usually knock something off the price for just asking which is good...can't remember the last time I paid "sticker price" for anything above strings or a cable, etc.
Looks like I'm actually gonna have some expendable cash this year around Black Friday / Cyber Monday so for the first time in awhile I'm looking forward to seeing what kind of deals the "big 3" (SW, GC, & SA) are going to have this year.