Bit sidetracked,
Just before Helix was announced, small, but one of the things that put me off a Fractal purchase, trying to judge from YouTube etc and their site, the list of software revisions, something like ...version1 'All the sound and feel of a real tube amp'...version2 'Now it really does sound and feel like an amp'...version3 'improved touch response and tone, even more like a real amp' ...version4 ' No, honestly, now it really is just like an amp'......versionX' now even better than a real amp'
X-brand washing powder cleans your whites whiter than white. Now, new improved X-brand...
In the UK we had a Gillette razor 'turbo mach3' it didn't have a turbo and didn't propel itself to mach 3