Comparing a JTV vs A variax? Well, I can say that the built and quality of my V700 is way better than any JTV US or Korean... Sounds maybe obsolete, but compare the acoustics, or the strato, or the custom gibson, or the jazz and semi models of the 700... Way better...Playability? Way better... Beauty? Way better... I really wish the next Variax will be made in Japan and has the same quality of the 700 had...